The Truth About Blogging Success
8 Jun
I get two days a week off. If I want to take vacation I do so by requesting time off and , if approved, take the time of at no pay. Sick time is also unpaid time where I work.
I’m not telling you this to get pity. I chose this job. It’s pretty standard in private business to have these kinds of “benefits”..
And I’ve also spent the majority of my working life in a Government job that gave me paid sick time and 4-6 weeks paid vacation a year, etc..
The reason I’m even mentioning any of this is that I blog.
Blogging is different from having an offline job. Even people who blog for social reasons are expected to post daily or at least several times weekly, every week, 52 weeks a year.
We are under the impression that if we stop for just a day or two that we will lose our readers.
The expectations for business bloggers is even higher. Not only will the business blogger lose his/ her readers but they will lose credibility and their business will fail.
Business bloggers are expected to keep a posting schedule, be active daily in Twitter, Facebook, etc, produce products, do promotion and marketing, deal with mounds of email, do guest posts, create unique content, give away things, build a list, write a newsletter, create forums and paid sites, et.al..
Couple that with the fact that the longer one continues the more readers one attracts, the more comments and emails one has to deal with, the more demands on our time…..
The current model of blogging is doomed to failure for almost all bloggers. Which is probably why most bloggers, even successful business bloggers, seldom last for more than a year or two. (more…)


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